LAPD to Hold Zero Tolerance Distracted Driving Enforcement Campaign NA13052bb

March 28, 2013

WHAT: 
As part of April’s Distracted Driving Awareness Month campaign, the Los Angeles Police Department will be actively ticketing those texting or operating hand-held cell phones throughout the month of April with maximum enforcement dates on April 3 and 16.  Drivers who break the law and place themselves and others in danger will be cited with no warnings.  Last April, over 57,000 tickets were written statewide for texting and hand-held cell use.  There were nearly 450,000 convictions in 2012.  Whether it’s a ticket or a crash, as the campaign theme states, “It’s Not Worth It!”  

Distracted driving is a serious traffic safety concern that puts everyone on the road at risk.  In recent years, hundreds have been killed and thousands seriously injured in California as a result of collisions that involved at least one driver who was distracted.  Nationally, an estimated 3,331 died in 2011.  As a result, law enforcement across the state, including the LAPD, are increasingly cracking down on cell phone use and texting.  This April will see over 225 local agencies plus the California Highway Patrol conducting zero tolerance enforcements.

“We all know that talking on our cell phones while driving is distracting, but that doesn’t stop some people from continuing to do it,” said Lieutenant Katona, Traffic Coordination Section.  “This effort is intended to educate our community about the dangers of cell phone use while driving.  We hope that once people see the statistics and realize the danger involved, they will change their driving habits to help protect themselves, their families, and others on the road.”  

Drivers who use hand-held devices are four times as likely to get into traffic collisions serious enough to injure themselves.  Younger, inexperienced drivers under 20 years old have the highest proportion of distraction-related fatal collisions.  In addition, studies show that texting while driving can delay a driver’s reaction time just as severely as having a blood alcohol content of a legally drunk driver.

Studies also show that there is no difference in the risks between hands-free and hand-held cell phone conversations, both of which can result in “inattention blindness” which occurs when the brain isn’t seeing what is clearly visible because the drivers’ focus is on the phone conversation and not on the road.  When over one third of your brain’s functioning that should be on your driving moves over to cell phone talking, you can become a cell phone “zombie.”

To avoid a distracted driving ticket or traffic collision, the LAPD offers drivers the following tips:

Turn off your phone and/or put it out of reach while driving
Include in your outgoing message that you can’t answer while you are driving
Don’t call or text anyone at a time when you think they may be driving

CONTACT:
If you have any questions regarding the Department’s involvement in the campaign, please contact Officer Don Inman, Traffic Coordination Section, at 213-486-0703.